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吃货福利!肯德基在德国推出轻薄蓝牙键盘,边吃边玩手机

编辑:小豹子/2018-07-08 18:10

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  (图片来源:Gizmodo 网站)

  ? 新华网5月20日电 据美国科技博客网站Gizmodo报道,近期,肯德基在德国推出一种非常奇怪的高科技营销手段。一周来,餐厅托盘中不再放置原有的垫纸,而是换上了一次性的蓝牙键盘。真的,不是在开玩笑。

  操作指南:在你大快朵颐前,把蓝牙键盘与你的手机同步,然后你油腻腻的手指就不用再与手机屏幕打招呼了。

  ? 发微博回短信,蓝牙键盘全部搞定。额,仔细一想,哪有点不对劲呢?这个创意简直就是个垃圾。

  如果你的手机连接超时,屏幕关闭,怎么办?你还得去敲手机屏幕。

  ? 如果有人用不同的app给你发信息,怎么办?

  ? 你还得去用手机去回。不!不!这个创意根本搞不定啊。作为一家美国风格的速食店,高端大气的德国人民,你们究竟是怎么想的?怎么想的啊?!

  

  (图片来源:Gizmodo 网站)

  创意是否差劲暂且不提,这个营销噱头可谓非常成功:市场调查显示,当托盘中放置蓝牙键盘时,餐厅的就餐人数迅速飞升。在这个创意试用阶段,很多顾客都把这个油腻腻、一次性的键盘带回了家。(译者 张敏彦)

  ? 百度新闻与新华网国际频道合作稿件,转载请注明出处。

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  KFC Puts Keyboards In Trays So Greasy Chicken Fingers Can Keep Texting

  Kentucky Fried Chicken in Germany just cooked up the weirdest fast-food techno-marketing stunt. For a week, restaurants lined their serving trays with disposable Bluetooth keyboards instead of paper liners. Not even joking.

凤凰彩票娱乐平台(5557713.com)

  The idea is that you sync the keyboard to your phone before eating a plate of fried chicken, granting you the ability to type and respond to text messages without greasing up your poor smartphone’s screen. Yay? But think about it for more than half a second and the entire plan goes to shit.

  What if your phone times out and the screen turns off? You have to touch it again. What if someone sends you a message in a different app than the one you opened when you started your meal? You’ve got to touch it again. No, no, this nonsense won’t work at all. What were you thinking, you German connoisseurs of mass-produced American South-style poultry? What were you thinking?!

  ?Bad idea or not, the gimmick apparently worked: marketers say geolocated social interaction at is restaurants skyrocketed while the trays were 凤凰彩票欢迎你(fh643.com) available—and everybody who was served one during the trial period apparently took the greasy, disposable keyboards home. Gross. Profitable, but gross.

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